If you want to build a better business, you are going to want to attract better customers. Why better customers? Better customers seldom shop your pricing, though they expect quality and value when they make a purchase. You can add profit to your bottom line when you work with customers in the luxury market, and you do this by providing the exceptional level of customer service they expect and appealing to their emotions and appreciation of beauty.
How do better customers boost your sales?
Better customers buy additional products
Better customers will value multiple window treatment products for beauty and convenience. These are the customers that you can upsell to, and suggest additional products that will fulfill their needs. They value quality and creativity, and take pride in their home. It’s your job – and opportunity – to suggest to them the additional products and upscale features that they want and need.
Better customers refer you to customers like themselves
Find a better customer and provide an exceptional experience, and they will tell all their friends and colleagues. The luxury customer prefers to work with companies and individuals referred to them within their network of friends and associates. Finding one better customer and wowing them with service that goes above and beyond their expectations is likely to result in many quality referrals.
Better Customers call you back for additional rooms…and additional homes
Better customers in the upscale and luxury market will remember service that made an impression, and call you back when they have additional projects. These are the customers that will provide an opportunity for selling multiple rooms worth of window treatments. And if your service, knowledge, and creativity impress them, they will remember you when they purchase a new home, a vacation home, an additional home, or are ready to refresh their interiors.
Attracting better customers is one of the foundations of building a better business. When you become a member of Exciting Windows!, you have access to not just the Exciting Windows! Partnership team, but also a community of business owners who know exactly what you’re going through – because they own window treatment businesses, too.
The Partners tell you WHAT to do, and the Members tell you HOW to do it.
Are you ready to build a better business with better customers? Reach out to us to learn more about how the Exciting Windows! Community can help you reach your goals and add profit to your bottom line – faster and without the cost of trial and error.
For more information – submit the form below
When you join Exciting Windows!, you’ll transform a world of competitors into a community of collaborators. Submit the form below for membership information or details for attending our 19th annual conference in Charlotte, NC.
Find your people. Reach your goals. Grow your business.
Our members are the top-performing window treatment professionals in the industry.
Join us and grow!
- Want to learn from those who have done it before you?
- Collaborate and share data?
- Learn methods that will save thousands of dollars and hours of lost time?
- Hit that next goal you’ve had in mind for months…or even years?
We’d love to hear about your business. Tell us how to reach you so we can chat.