Why People and Process Are the Next Growth Lever — And Why We’re Welcoming Jessica Harling as a Partner

If you’ve been in this business for any length of time, you already know how to generate revenue.

You’ve figured out:

• How to get appointments
• How to close sales
• How to increase your average ticket

But at some point, most owners hit a wall.

Not because they don’t know how to sell…

Because the business behind the sale starts to break.

The Real Bottleneck Isn’t Sales — It’s Structure

We see it over and over again.

A business grows… and then:

• Jobs fall through the cracks
• Employees don’t perform consistently
• The owner gets pulled into everything
• Profit doesn’t match the effort

It’s not a sales problem.

It’s a people and process problem.

And most owners don’t realize it until they feel the pressure.

Why This Matters Right Now

The window treatment industry is growing.

That’s the good news.

The challenge is:
Growth without structure creates complexity.

More jobs → more coordination
More employees → more leadership required
More revenue → more opportunities for inefficiency

Without strong systems, growth doesn’t create freedom.

It creates chaos.

That’s Why We’re Welcoming Jessica Harling

We’re excited to announce that Jessica Harling has joined Exciting Windows as a Partner.

Jessica brings something that most businesses don’t have—but desperately need:
The ability to align people, process, and performance.

She’s not coming in with theory. She’s built her expertise inside this industry.

A fourth-generation window covering professional, Jessica grew up in a family business that’s been operating since 1936. She’s worked in every part of the business—from sales to operations—and now leads Behind the Design, helping companies build stronger teams and better systems.

But more importantly…

She knows how to fix what’s actually broken.

What Jessica Sees That Most Owners Miss

One of the biggest misconceptions in our industry is this:

“If I just work harder, I’ll fix it.”

Jessica sees it differently.

“So many frustrations with employees are actually rooted in a lack of systems, tools, or leadership structure,” she explains. “When you fix the process first, everything else starts to improve.”

That’s a shift.

Because it means:

• It’s not about finding “better people” first
• It’s about creating an environment where people can succeed

What a “Rockstar Team” Actually Looks Like

If you’ve met Jessica or worked with her business Behind the Design before, then you have probably heard her use the term “rockstar team” a lot.

Jessica reframes it in a practical way:

“A true rockstar is someone who uses their unique strengths as a superpower, elevating themselves and the team around them.”

That only happens when:

• Expectations are clear
• Processes are defined
• Leadership is consistent

Without that, even great people struggle.

Where Profit Is Really Lost

This is where it gets real. Poor systems don’t just create frustration, they cost money.

Jessica has seen businesses:

• Spend $30,000+ per year on hiring
• Experience turnover rates above 50%
• Constantly restart instead of building momentum

Every time that happens:

• Productivity drops
• Errors increase
• Profit disappears

This is the back side of the business—the part that quietly erodes what you worked so hard to create.

What This Means for Exciting Windows Members

Exciting Windows has always focused on:

• Better customers
• Better sales
• Better profit margins

Now, we’re strengthening something just as critical: Better systems and better teams.

With Jessica as part of the leadership team, members will be able to:

• Build more accountable, high-performing teams
• Create repeatable systems that reduce chaos
• Improve hiring, onboarding, and training
• Eliminate inefficiencies that drain profit
• Gain more control over their time and business

In short: Turn growth into something sustainable.

A Natural Fit for Exciting Windows

Jessica isn’t new to this community. She’s been working alongside Exciting Windows members for years:

• Speaking at conferences
• Supporting owners through her company
• Contributing to the conversations that drive this group forward

She understands how this organization works:

→ Owners learning from owners
→ Real numbers, not theory
→ Systems that actually get implemented

As Vin Nigara put it:

“Jessica understands our members and how they operate. She brings the ability to find inefficiencies and turn them into structured, profitable processes.”

From Growth to Control

At some point, every owner has to make a decision:

Keep pushing harder…Or build a business that works better.

Jessica brings a philosophy that reflects that shift:

“You can either complain or change—either way, it’s your choice.”

That mindset is what separates:

• Businesses that stay stuck
• From businesses that evolve

You don’t build a better window treatment business by accident. You build it:

• With intention
• With systems
• With the right people in the right roles

That’s why this partnership matters. Because the next level of growth in this industry won’t come from doing more, it will come from doing things better.

Want to Build a Better Business?

If you’re ready to:

• Improve your systems
• Strengthen your team
• Increase your profitability without increasing chaos

Explore what Exciting Windows is doing differently.

About Exciting Windows

Exciting Windows helps window treatment professionals build businesses that are profitable, pleasurable, and valuable through peer-to-peer collaboration, proven systems, and real-world data sharing.

When you join Exciting Windows, you’ll transform a world of competitors into a community of collaborators. Submit the form below for membership information.